Our brands

 
The H.J. Heinz company includes a wide range of global brands. Lea & Perrins, Weight Watchers Foods, Uncle William and T.G.I Friday’s are just a small sample in addition to Heinz from the extensive list of brands.

In the Netherlands, the Heinz brands include: Heinz, Honig, De Ruijter, Roosvicee, Venz, Karvan Cévitam, Brinta, Amoy, and Wijko. H.J. Heinz Belgium also has an extensive brand portfolio in the retail channel in addition to the Heinz Products, including Kwatta.

A list of brands
 

	Heinz - The bedrock of the H.J. Heinz Company is our ketchup, of course. In 1869, Henry John Heinz started out in the American city of Pittsburgh by producing and selling preserved horseradish, gherkins and, of course, tomato ketchup. The high quality of the products and an intelligent marketing strategy turned Heinz into a global brand.
	Karvan Cevitam - In 1948 rosehip syrup was produced for the first time under the name Karvan Cévitam. The name refers to its origin. During World War II a lot of people were at risk for vitamin C deficiency. Rosehips turned out to be an ideal solution for this shortage. The product name stood for "a caravan of vitamin C": Karvan Cévitam.
	Honig - During the Twenties and Thirties, Honig introduced macaroni and spaghetti on the market, revolutionising Dutch eating habits. Since those years, Honig has made a name for itself as an innovator of daily meals. 9 out of 10 Dutch households have at least one Honig product in the pantry.  Honig has been a genuine Dutch brand for 140 years, originally located in Koog aan de Zaan. These days the Honig plant is in Nijmegen, where soups, wraps, mixes and sauces, pasta, rice noodles, tarly (wheat-based dinner mix), couscous, family meals and baking products are produced.
	De Ruijter - De Ruijter’s (crushed) anise sprinkles, fruit-flavoured sprinkles and chocolate flakes have been fixtures on Dutch breakfast tables for generations.  De Ruijter has a distinguished history. The firm P. de Ruijter & Sons was founded in 1860. In 1883, Prince Willem III appointed De Ruijter as purveyor to the royal household. In honour of its 125th anniversary, P. De Ruijter received the predicate "Royal".  Not many companies in the Netherlands have the right to bear this predicate.
	Venz - Venz has been making chocolate sprinkles since 1936. That was the year Gerard de Vries developed this typically Dutch sandwich topping. These days, 300,000 sandwiches with Venz are consumed every day.
	Roosvicee - In 1957 Recter brought a rosehip-based fruit syrup on the market under the name Roosvicee. In 2001 this brand became part of H.J. Heinz.
	Kwatta - Kwatta was a Dutch brand of chocolate produced in Breda, which used chocolate from a Surinam cocoa plantation of the same name. The Kwatta company was founded in 1883 by P. de Bondth and J.G. van Embden. Today Kwatta is produced in Belgium.
	Amoy - Amoy was founded in 1908 by the Wong family. One hundred years later, Amoy has grown into an international brand with a strong position in Asia and Europe. These days, Amoy is produced in Hong Kong, Malaysia and Thailand, among other places – a 100% Asian product, in other words.
	Brinta - The name Brinta is a typical English-Dutch mix. The letters BR stand for the English word "breakfast"; the letters IN for the English word "instant" and TA for the ingredient "tarwe", which is Dutch for "wheat".  Brinta has been around for over fifty years and offers a lot more than just the familiar Brinta porridge. Brinta also makes bread, cereals, flakes, Wake-up! and FruitVit, a delicious breakfast containing wheat, apples, raisins and grape sugar.
	Wijko - Wijko was founded in 1958 by two gentlemen: Nicolaas Weijsenfeld and Hendrik Koopman. Nicolaas Weijsenfeld worked as a cook on various cruise ships (including the Holland America line) and in famous restaurants (such as the Astoria, Carlton and De Witte). His hobby was mixing herbs and spices, and the demand for these mixes grew steadily among regional companies.   Hendrik Koopman was a salesman of pickled food products. In the late Fifties he offered to sell Nicolaas' products on commission, and thus the WIJKO company was born. After several moves and expansions, Wijko was acquired in 1989 by Suikerunie / COSUN. After Suikerunie acquired several companies, Unifine Sauces & Spices, of which Wijko was to be a part, was created in 1998. In June 2008 H.J. Heinz and Unifine Sauces & Spices came to a final agreement about the sale of the Wijko brand to H.J. Heinz.